Some weeks even we can’t quite believe the adult onesie news that is published. Everyone seems to be a onesie entrepreneur these days. From Australia we noticed that a Melbourne start-up has secured A$1.6 million in new investment to develop a tech platform for building compliance. So far so boring, but the founder claims to have previously co-founded a company called Kigu.me which he says sold A$3 million worth of animal onesies in just four years of operation. Then we see adult onesie news from our friends in Ireland with the headline, “Ex Voice of Ireland contestant hopes to hit right note on Dragon’s Den with see-through festival onesie.” We couldn’t make that up but it seems that the “Welly Wetsuit” will be pitched for investment. The creators admit they have yet to sell a single onesie – which they plan to price at about $35 – but they are confident their design will be the next festival must have. The biggest adult onesie news came from closer to home of course where yet more money was raised by a group on the crowdfunding sites Kickstarter wanting to start their onesie business. GQ offered the headline, “The Male Romper Is Here, and You Can Pee in It”, but why a grown up would want to pee in their adult onesie was not explained. The group of graduates at business school have called their start-up RompHim and have so far raised over $130,000 from investors. We think these guys may be taking themselves a bit too seriously. On their Kickstarter page they say of the adult onesie, “it’s unique, fashionable, cool and very wearable. But there was still one thing a romper didn’t have: a widely available version for men”. Their aim is to make the male romper a fashion item and they expect to charge about $90 each for this garment. We wish them well with that and remember it’s not all success in the onesie business world as retailer Urban Outfitters published financial results which website Barrons reported with the headline, “Urban Outfitters Chased the Onesie Trend and Lost”.
Also in the news this week is the Cannes film festival. Normally festival fashion reports are about the Boho style you should wear with flowers in your hair for summer music festivals but this week there was much interest in the more formal festival fashion at Cannes. Several publications offered a selection of well-dressed celebrities while Vanity Fair reminded us of simpler times when film stars weren’t just an excuse to sell merchandise.