Use of Pajamas in advertising and fundraising

Pajamas in advertising

This week we thought you might be interested in some stories about the use of pajamas in advertising. First up, Vauxhall, a General Motors brand, have decided to use yummy mummies in pajamas to advertise their new SUV. Headlined “Pajama Mamas” it is a weirdly sexy GM Crossland X advert complete with a young, modern soundtrack, ‘Pajamas All Day,’ by HardNox, the Las Vegas-based MC/DJ brothers Dan and Jim Kehoe. What the companies want of course is for these adverts to be shared and go viral so they get lots of free publicity. A recent less commercial but quite amusing example of a post going viral unintentionally was reported from Australia. A woman shared a post she made on the Peter Alexander Sleepwear page noting that her days-of-the-week underwear set was missing a day. Since the original post at the end of June, it has received nearly 30,000 likes and over 5,000 comments. Obviously some people expect there to be seven different days in such a set. But it could get confusing if you are one of those who turn their boxers inside out so that they are good for two days (or more). Anyway, she complained to the retailer, “There are two pairs of underwear marked ‘Thu.’ and a complete absence of a Monday-dedicated pair. I’m sure there are individuals who would not mind adorning their rear with ‘Thu.’ each Monday; for example the illiterate, or the criminally insane. Since I am neither, I can only assume you are trying to enforce either Commando Mondays or Cardio Workout Thursdays.” Hope she was showered with free Monday panties for getting that amount of free publicity for the underwear manufacturers. Another non-commercial use of pajamas in advertising, or fundraising at least, also comes from Australia as this week was their National Pajama Day. The Pajama Foundation raises funds to give education and support to kids who don’t have the benefit of a normal family life. Our pic shows how to maximize the use of pajamas in advertising – put a puppy in them and people will share the pic.