This week Forrester Research predicts our total U.S. online holiday sales will exceed $95 billion in 2015 – that’s up an impressive 11% compared with the same period last year. And it seems that cold weather gear is on shoppers’ minds, with items like “flannel sheets”, “rain boots”, and “Christmas Pajamas” amongst the most popular searched non-branded terms on retail Web sites. Pajamas for Christmas have become one of the most popular gifts and here at funzee we see something like 20% of our annual sales in the month of December with his n hers syles like Retro onesie pajamas our biggest sellers. However two other more unusual occasions for wearing pajamas were in the news this week.
Pajamas from Australian airline Qantas have become the in flight dress code for celebrities and those privileged enough to fly business class. Paris-based Australian designer Martin Grant will design a new limited edition range of PJs for long-haul business class travellers on-board flights to LA, New York, Dallas, Hawaii, Santiago, Singapore, Hong Kong, Dubai and London. This business class sleepwear was introduced in 1999, with about 95 per cent of passengers wearing them on long-haul international flights, Qantas said. The current business class PJs have been worn by an eclectic mix of celebrities and world leaders including Borat (aka Sacha Baron Cohen, who sported them in character), Black Eyed Peas’ rapper will.i.am, model Jessica Hart, and actor Mia Wasikowska. And it’s even better if you fly first class with Virgin Atlantic because they give out free onesie pajamas to help you sleep.
And never mind Pajamas for Christmas, how about pajamas for that special film premiere? Entertainment weekly was amongst those reporting that Hunger Games star, Woody Harrelson, made a splash in Paris last Monday when he showed up to a photocall for Mockingjay – Part 2 wearing pajama pants, a long-sleeved T-shirt, and nothing but patterned gray socks on his feet. The Financial Times was quick to comment about how this showed the double standards of Hollywood between men and women. Jennifer Lawrence is expected to dress up beautifully in expensive designer clothes whereas the male stars can lounge around in pajama style. But forget sexual politics, maybe it’s just that the older, wiser Harrelson has learnt that pajamas for Christmas are best, and also for any other special occasion when you need to relax.