Now that Halloween is but a distant memory we can start to focus on the main event, Christmas 2017. This really is the holiday season with Veteran’s Day, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Christmas, New Years to name but a few of the reasons to spend, spend spend. What are you expecting for Christmas 2017? Well one thing to be sure of it will be an Amazing, Amazon event. Amazon is no longer a market place, an ecommerce website or a logistics business. If you look at the Q3 results it published this week you’ll see it has become a way of life. For a start, net sales increased 34% to $43.7 billion in the third quarter, compared with $32.7 billion in third quarter 2016, but even more staggering than the numbers is the list of Highlights included in its results. Here are highlights of the highlights. It introduced three new Echo devices and the all-new Fire TV with 4K Ultra HD. Amazon introduced Amazon Key, a new service exclusively for Prime members that enables in-home delivery and secure home access. Amazon Web Services (AWS) and Microsoft announced Gluon, a new open source deep learning library that allows developers of all skill levels to prototype, build, train, and deploy sophisticated machine learning models for the cloud. AWS also announced that it will open a new infrastructure region in the Middle East in 2019. Currently, AWS provides 44 Availability Zones across 16 infrastructure regions worldwide. Whether you know it or not Amazon affecting your life. It has 18 solar and wind projects live across the U.S. with more than 35 on the way. It expects to create more than 120,000 seasonal jobs in the U.S for Christmas 2017. And you will probably have already seen reports about its search for Amazon HQ2, a second headquarters city in North America, where it expects to invest $5 billion and create as many as 50,000 jobs. It is said to have received 238 proposals from towns and cities across North America all desperate to offer beneficial terms. And you thought it was just place to get cheap books, or adult onesies, delivered to you fast.